Sears officially launched its Team Up to Stop Bullying campaign a few days ago.  This is a comprehensive effort to not only address the problem but to offer solutions.

The site is clever and offers resources for all key people:  students, families, educators and even a special section for cyberbullying victims.

I have to say that just three years ago when I started to devote the majority of my time to this issue, many people looked at me like I had two heads but over time, and perhaps due to the horrible bullycides that have plagued our country and our kids, more influential people are coming on board.

Enter Sears.  I was thrilled but curious about why this huge company decided to take on bullying.  Marie Newman, Managing Director of the Team Up to Stop Bullying campaign, talked to me the day after the effort officially launched:

“Sears has stepped up to create Team Up To Stop Bullying to address parents, kids, families and schools’ need for bullying solutions. While there is an all-time high in awareness, it is important for parents, kids and educators to know there are many existing solutions that work. Those solutions can be found on our website via our 55 bullying solution coalition members. Find bullying solutions and information at sears.com/teamup.”

What I really like about it is that it’s inclusive.  There are many great experts out there doing good work but not enough people know about them.  Sears has created a one-stop shopping experience for anyone  — child, parent or school — who needs help to address their personal situation.  Bullying is a tangled ball — complicated and messy — and I thank Sears for stepping up and being willing to offer many solutions to one big problem.

Leave a Reply